Career

The skills most valued by the job market: Complete guide

Discover the most valued technical and behavioral skills in the job market and how to develop them to stand out.

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See what skills you should develop for the job market

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Stand out in the job market by acquiring these skills – Source: Canva.

The job market is always changing, and along with these changes, companies also adjust the skills they value most in their professionals.

The current scenario, driven by digital transformation, globalization and changes in work dynamics, requires professionals to not only have specific technical skills, but also behavioral skills that enable them to adapt, collaborate and innovate. 

Keep reading, as this guide will cover the most sought-after skills in the job market and how you can improve them to stand out and advance in your career!

1. Technical Skills (Hard Skills)

Technical skills are those that can be learned and measured, such as knowledge of a programming language or the ability to operate a specific machine. 

In the current job market scenario, certain technical skills stand out as indispensable.

1.1. Information Technology (IT)

With the digitalization of virtually every sector, IT skills are among the most in demand. 

Knowledge in areas such as software development, cybersecurity, network management and IT infrastructure are highly valued. 

Professionals who master programming languages such as Python, JavaScript, and SQL have a significant advantage.

  • How to develop: There are countless online courses, from free to paid, on platforms such as Coursera, Udemy and edX. In addition, constant practice and participation in personal or collaborative projects are essential for continuous improvement.

1.2. Data Analysis

The ability to gather, analyze, and interpret data is crucial in a world where data-driven decisions are the norm. 

Companies across a range of sectors rely on professionals who can convert large amounts of data into actionable insights.

  • How to develop: Tools like Excel, Tableau, and programming languages like R and Python are essential for a data analyst. Specialized courses and practice with real data sets help solidify these skills.

1.3. Digital Marketing

Digital marketing continues to be a growing area, with the internet being the main communication and sales platform for many companies. 

Skills in SEO, SEM, content marketing, social media and metrics analysis are essential.

  • How to develop: Certifications from platforms like Google and HubSpot are a good place to start. Plus, hands-on experience, whether through personal projects or freelancing, is invaluable for understanding the nuances of digital marketing.

1.4. Project Management

Effective project management is crucial to the success of any business initiative. Professionals who master methodologies such as Agile, Scrum, and PMBOK are in high demand as they ensure that projects are completed on time and within budget, with the expected quality.

  • How to develop: Certifications such as PMP (Project Management Professional) or CSM (Certified ScrumMaster) are recognized worldwide and demonstrate a high level of competence in the area.

1.5. Design and UX/UI

In the digital environment, usability (UX) and interface design (UI) are fundamental to the success of products and services. 

Professionals who develop intuitive and attractive interfaces that simplify navigation and use are highly valued.

  • How to develop: Courses on platforms like Udemy or Coursera about UX/UI, combined with the use of tools like Figma, Sketch and Adobe XD, are essential. Participating in practical projects and building a portfolio are equally important.

2. Soft Skills

While technical skills are essential, soft skills are often the differentiator that ensures hiring and long-term success. 

They are harder to teach and measure, but are crucial for team integration, leadership, and adapting to change.

2.1. Communication

The ability to communicate clearly and effectively, both verbally and in writing, is essential in any professional environment. 

Effective communication promotes collaboration, avoids misunderstandings, and strengthens workplace relationships.

  • How to develop: Practicing communication in different contexts, seeking feedback, and participating in communication workshops are ways to improve this skill.

2.2. Teamwork

In the corporate world, teamwork is inevitable. Companies value professionals who collaborate, share responsibilities and work together to achieve common goals. 

The ability to work as a team is deeply connected to emotional intelligence and empathy.

  • How to develop: Participating in collaborative projects, whether at work, volunteering or in study groups, helps develop this skill.

2.3. Troubleshooting

The ability to recognize, analyze and solve problems is fundamental in any field of work. 

Professionals who develop creative and effective solutions to complex challenges are highly appreciated.

  • How to Develop: Facing challenges and reflecting on the steps used to solve previous problems can contribute significantly to improving this skill.

2.4. Adaptability

The job market changes rapidly, and professionals who can adapt to new technologies, processes and environments have a significant advantage. 

Adaptability also involves the willingness to acquire new skills and adapt to changes in the dynamics of the work environment.

  • How to develop: Cultivating a growth mindset and being open to new experiences and challenges are effective ways to improve your adaptability.

2.5. Emotional intelligence

Emotional intelligence encompasses the ability to identify and control both your own emotions and those of others. 

This skill is vital for team collaboration, leadership and conflict resolution, and is increasingly appreciated in the corporate environment.

  • How to develop: Practicing self-understanding, empathy and emotional control in everyday situations are important steps towards developing this skill.

3. Other valued skills

In addition to technical and behavioral skills, other competencies are standing out as essential for achieving success in the job market.

3.1. Leadership

Leadership is not just a function reserved for management positions. 

Companies value professionals at all levels who demonstrate the ability to lead, inspire and guide others, even without formal authority.

  • How to Develop: Taking the lead on small projects, seeking mentorship, and learning from experienced leaders are all effective ways to develop this skill.

3.2. Critical thinking

Critical thinking is the ability to evaluate information and arguments logically and objectively, resulting in well-founded conclusions. 

This skill is essential for making strategic decisions and solving complex problems.

How to develop: Practicing scenario analysis and solving complex problems, as well as reading literature that encourages critical thinking, are ways to improve this skill.

3.3. Continuous learning

Given the rapid evolution of technologies and working methods, the ability to continuously learn and stay up to date has become indispensable.

Professionals who actively seek out new learning opportunities are better positioned to adapt and grow in their careers.

  • How to develop: participating in online courses, workshops and seminars, as well as keeping up to date with industry trends, are best practices.

4. Future trends in the labor market

As technological and social changes occur, new skills are becoming fundamental to the future of work.

4.1. Advanced digital skills

With increasing automation and digitalization, advanced skills in artificial intelligence, blockchain, process automation and other emerging technologies will be increasingly valued.

  • How to develop: Investing in ongoing education and specializing in new technologies is essential to remain competitive in the job market.

4.2. Sustainability

Environmental awareness and sustainability are becoming critical factors for many companies. 

Professionals who understand sustainable practices and can integrate these concepts into company operations will have a competitive advantage.

  • How to develop: sustainability courses, environmental certifications and the practical application of this knowledge in projects are ways to develop this competence.

In the ever-evolving job market, being aware of the most valued skills is essential to stand out and progress in your career. 

Developing a combination of technical and behavioral skills, adaptability, and a continuous learning mindset are critical to success. 

Invest in your training, be open to new experiences and stay up to date with market trends to ensure that your skills are always aligned with market demands!

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