Career

Find out what recruiters really look for in a cover letter

Learn what recruiters look for in a cover letter and how you can stand out. Get tips on how to showcase your qualities, tailor the content to the job, and capture the attention of employers.

Discover how to attract the attention of recruiters

What Recruiters Really Look for in a Cover Letter. Source: AdobeStock

A cover letter is an essential element of a job application, providing an opportunity for you to highlight your qualifications and motivation in a more personal way than a CV.

Understanding what recruiters are really looking for can help you craft a cover letter that stands out.

In this article, we will explore the key aspects you should consider to create an effective and compelling cover letter.

Understanding the Purpose of a Cover Letter

Before you start writing your cover letter, it’s crucial to understand its purpose. This is your chance to:

Introduce yourself to the recruiter: It is the first direct contact the recruiter has with you.

Highlight your qualifications: In addition to listing your skills and experiences, you can demonstrate how these qualities apply to the position in question.

Show enthusiasm: Your letter should reflect your genuine interest in the company and the position.

Reveal personal aspects: Share information about your personality and work style that isn’t evident on your resume.

Cover Letter Structure

A well-structured cover letter helps ensure your message is clear and effective.

Below are the essential components that must be present:

Cover Letter Structure

Header

Include your contact information, such as your full name, address, phone number, and email address, in the header of your letter. If you are sending the letter by email, this information can be added in the signature.

2. Greeting

Whenever possible, address the recruiter by name. Avoid opening your letter with generic salutations such as “To Whom It May Concern” or “Dear Sirs.” If you don’t know the name, do some research or use a specific title such as “Recruitment Manager”.

3. Introduction

In your introduction, briefly introduce yourself and explain your interest in the position. Mention how you found out about the opportunity and concisely list your most relevant experience or skills for the position.

4. Body

Divide the body of your letter into paragraphs. In the first paragraph, emphasize your skills and experiences that are directly related to the position. In the second paragraph, provide specific examples that demonstrate how your skills and accomplishments are applicable to the job.

5. Conclusion

Reaffirm your motivation for the position and your interest in the organization. Request a meeting or interview and thank the recruiter for taking the time to review your letter.

6. Farewell

Use a formal closing, such as “Sincerely” or “Cordially,” and end with your full name.

Discover how to use LinkedIn

Use LinkedIn to your advantage! Learn how to optimize your profile and use the platform's tools to land your ideal job.

Keep Reading

What Recruiters Really Look For

Now it’s time to understand what recruiters are really looking for in cover letters. Keep reading and find out:

Clarity and Objectivity

Recruiters value cover letters that are clear and to the point:

Be straight to the point: Avoid beating around the bush and get straight to the point. An objective letter makes it easier to read and shows respect for the recruiter's time.

Keep it concise: Generally, a cover letter should be between 250 and 400 words. This is enough to highlight your main qualities without becoming boring.

Job Customization

Tailor your cover letter to reflect the specific role you’re applying for. Check out these tips to tailor your cover letter to the role:

Company Research

Before you write, do some research on the company and the position. Visit the company website, read about its values and culture, and find out what skills and experiences are most valued for the position. Use this information to show how you’re a good fit.

Real and Concrete Examples

Instead of simply stating that you have skills, demonstrate them with specific examples. For example, if you are an expert in project management, describe a project where you led a team to achieve important goals.

Example:

“In my previous role, I led a restructuring project that resulted in 20% in operational cost savings. My approach involved a detailed analysis of existing processes and the implementation of new strategies that increased team efficiency.”

Alignment with Company Culture

Show that you understand the company culture and share its values. This can be done by mentioning how your beliefs and attitudes align with the company’s mission and goals.

Example:

“I am a strong believer in innovation and creativity, values that are at the heart of XYZ Corp. In my previous role, I developed an innovative approach to solving complex challenges, which resulted in effective solutions that were recognized by the team.”

Professionalism and Attention to Detail

A cover letter should be professional and impeccable. Here are some points to consider:

Review and Editing

Be sure to proofread your letter thoroughly before sending it, correcting any grammar, spelling, and formatting errors.

Simple mistakes can convey a lack of care and professionalism.

Consistent Formatting

Use clean, consistent formatting. Keep the font style and size the same throughout your letter. This includes the heading, body, and closing.

Examples of Good Practices

Let’s break down two cover letter introduction examples that exemplify the best practices mentioned:

Example 1

Dear Mrs. Silva,

I am very interested in the Marketing Analyst position at XYZ Corp advertised on LinkedIn. With five years of experience in digital marketing strategy and a proven track record of increasing ROI on campaigns, I am confident that I can add value to your team. I am particularly attracted to XYZ Corp’s innovative approach to marketing and believe that my skills can contribute to the company’s continued success.

Example 2

Hello John,

I saw the Graphic Designer position at ABC Design and was immediately drawn to it. My graphic design experience and interest in creative solutions make me an ideal fit for your team. In my previous role, I developed a visual campaign that increased customer engagement across 40%, which demonstrates my ability to create impactful and effective materials.

What to Avoid in a Cover Letter

Here are some guidelines to help you avoid making common mistakes that ruin your cover letter:

Avoid Repeating Your Resume

Your cover letter should complement, not repeat, what’s on your resume. Use it to provide context and additional details about your qualifications.

Avoid Grammar and Spelling Mistakes

Mistakes can give a negative impression and show a lack of attention to detail. Proofread your letter with attention to detail.

Avoid Irrelevant Information

Focus only on information that is relevant to the position you are applying for. Personal details or experiences that do not directly relate to the position should be avoided.

Conclusion

Creating an impactful cover letter can be essential to standing out in a selection process.

Focusing on clarity, personalization, and professionalism, and highlighting your achievements with concrete examples can make a big difference.

By applying these guidelines, you will increase your chances of capturing the attention of recruiters and moving on to the next stage of the hiring process.